Master of Business Administration Intregrated Management

CHANGE MANAGEMENT AND REENGINEERING
Contents
Your company will become more agile, more efficient and sustainably more competitive through consistently managed transformations. You will recognize the success levers of change management, apply models precisely, analyse complex challenges in a structured manner and manage transformation projects professionally. Even in demanding, interdisciplinary environments, you will lead change initiatives to success in a confident and goal-oriented manner.
Short
- Recognizing and making targeted use of change success factors Complex
- Solving change challenges with confidence
- Successfully leading transformation in complex organizations
CORPORATE PROCESSES AND STRATEGY
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Your company will be strategically aligned more clearly, managed more effectively and positioned more successfully in the long term by managers who think holistically. You will understand corporate management as an integrated system, strategically develop normative principles and make targeted use of modern controlling instruments. You will reflect on management actions in a practical way and make well-founded, interdisciplinary decisions in complex corporate situations.
Short
- Understanding corporate management holistically
- Reflecting on and supporting leadership in practice
- Making strategic decisions on an interdisciplinary basis
INNOVATION MANAGEMENT
INO-01-002
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Systematically managed innovation, entrepreneurial thinking and new, viable business models will make your company more competitive and future-proof in the long term. You will confidently apply key innovation management methods, establish intrapreneurship as a driver of innovation and develop effective innovation systems. You will plan and manage interdisciplinary innovation projects independently and design economically viable business models with strategic added value.
Short
- Realize innovation projects independently and interdisciplinary
- Targeted use of intrapreneurship as a driver of innovation
- Designing innovative business models with entrepreneurial added value
MODERN PROJECT MANAGEMENT
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Professionally managed projects make your company more efficient, more secure and significantly more successful in the implementation of strategic projects. You will master classic, agile and hybrid project management methods and use them as appropriate to the situation. You will plan and manage projects across the entire life cycle, make data- and fact-based decisions, manage stakeholders and project dynamics with confidence and transfer your skills to new, interdisciplinary challenges.
Short
- Managing projects holistically and successfully
- Evaluate potential for success based on data and make informed decisions
- Manage dynamic project environments professionally
CUSTOMER SUCCESS MANAGEMENT
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Targeted customer success management enables your company to position itself more profitably, more customer-oriented and more strongly against the competition in the long term. You strategically classify customer success, increase customer satisfaction and loyalty in a targeted manner and make well-founded, data-based decisions. You evaluate the economic added value of your initiatives and anchor customer success effectively in sales, service and customer experience.
Short
- Sustainably increase customer satisfaction and loyalty
- Tapping into data-driven economic added value
- Anchoring and implementing customer success across disciplines
CORPORATE FINANCE AND CONTROLLING
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Sound financial strategy decisions, transparent management and reliable valuations will ensure that your company is sustainably value-oriented and future-proof. You will be able to classify international accounting standards with confidence, analyze financial reports precisely and manage in a value-oriented manner. You will make well-founded investment and valuation decisions using financial modeling and cash flow analyses and communicate complex financial issues with confidence.
Short
- Analyze, interpret and professionally communicate financial reports
- Designing value-oriented corporate management effectively
- Confidently classify and evaluate international accounting
INTERNATIONAL MANAGEMENT
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Internationally experienced managers will help you position your company strategically more securely, more competitively and more successfully in global markets. You will understand the central approaches of international management and transfer these to global strategies in a targeted manner. You will evaluate the opportunities and risks of international commitments on a sound basis, develop viable solutions for international challenges and use intercultural competence strategically in negotiations and collaborations.
Short
- Designing and evaluating global strategies effectively
- Developing sustainable solutions for global challenges
- Increase intercultural competence and use it strategically
*Subject to alterations